Microsoft's latest ad for its Surface laptop stars a man named Mac Book, which is short for his full name Mackenzie. The ad takes a jab at Apple's MacBook laptops by saying Surface computers perform faster, last longer, and have touch screens. Apple and Microsoft have a long history of sparring with one another through video ads. Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support. The MacBook Pro with Touch Bar is a professional machine and if all you plan to do with it is surf Facebook and place emojii on posts there then I’d argue you don’t need this much power. Jul 31, 2019 Microsoft found a man named Mac Book to feature in their latest ad for the Surface Laptop 2. The ad has leaked, and unsurprisingly, he's a big fan of the Surface. Mac Book says 'get a Surface' in.

  1. Apple's Response To Mac Book Microsoft Advisor
  2. Apple's Response To Macbook Microsoft Ad Free
  3. Apple's Response To Macbook Microsoft Ad 2016
  4. Apple's Response To Mac Book Microsoft Ads

Ever since Apple released those viral Mac vs. PC ads many years ago, Microsoft has tried to come up with funny comparisons of its own — but none of them really stuck. Jul 31, 2019 Apple and Microsoft have a storied history of duking it out on TV, often cleverly sniping at each other in a series of iconic Mac vs. But Microsoft’s latest campaign is a rather low blow.

If your computer doesn't recognise your connected device, you might see an unknown error or a '0xE' error. Microsoft word for mac free cnet. If you do, follow these steps and try to connect your device again after each step:

  1. Make sure that your iOS or iPadOS device is unlocked and on the Home screen.
  2. Check that you have the latest software on your Mac or Windows PC. If you're using iTunes, make sure you have the latest version.
  3. Make sure that your device is turned on.
  4. If you see a Trust this Computer alert, unlock your device and tap Trust.
  5. Unplug all USB accessories from your computer except for your device. Try each USB port to see if one works. Then try a different Apple USB cable.*
  6. Restart your computer.
  7. Restart your device:
  8. Try connecting your device to another computer. If you have the same issue on another computer, contact Apple Support.

For more help, follow the steps below for your Mac or Windows PC.


* Learn how to connect iPad Pro (11-inch) or iPad Pro 12.9-inch (3rd generation) to your computer.

If you use a Mac

Apple's Response To Mac Book Microsoft Advisor

  1. Connect your iOS or iPadOS device and make sure that it's unlocked and on the Home screen.
  2. On your Mac, hold down the Option key, click the Apple menu and choose System Information or System Report.
  3. From the list on the left, select USB.
  4. If you see your iPhone, iPad or iPod under USB Device Tree, get the latest macOS or install the latest updates. If you don't see your device or still need help, contact Apple Support.

If you use a Windows PC

The steps differ depending on if you downloaded iTunes from the Microsoft Store or from Apple.

If you downloaded iTunes from the Microsoft Store

Follow these steps to reinstall the Apple Mobile Device USB driver:

  1. Disconnect your device from your computer.
  2. Unlock your iOS or iPadOS device and go to the Home screen. Then reconnect your device. If iTunes opens, close it.
  3. Click and hold (or right-click) the Start button, then choose Device Manager.
  4. Locate and expand the Portable Devices section.
  5. Look for your connected device (such as Apple iPhone), then right-click on the device name and choose Update driver.
  6. Select 'Search automatically for updated driver software'.
  7. After the software installs, go to Settings > Update & Security > Windows Update and verify that no other updates are available.
  8. Open iTunes.

If you downloaded iTunes from Apple

Follow these steps to reinstall the Apple Mobile Device USB driver:

  1. Disconnect your device from your computer.
  2. Unlock your iOS or iPadOS device and go to the Home screen. Then reconnect your device. If iTunes opens, close it.
  3. Press the Windows and R key on your keyboard to open the Run command.
  4. In the Run window, enter:
    %ProgramFiles%Common FilesAppleMobile Device SupportDrivers
  5. Click OK.
  6. Right-click on the usbaapl64.inf or usbaapl.inf file and choose Install.
    You might see other files that start with usbaapl64 or usbaapl. Make sure to install the file that ends in .inf. If you’re not sure which file to install, right-click a blank area in the File Explorer Window, click View, then click Details to find the correct file type. You want to install the Setup Information file.
  7. Disconnect your device from your computer, then restart your computer.
  8. Reconnect your device and open iTunes.

If your device still isn't recognised

Check Device Manager to see if the Apple Mobile Device USB driver is installed. Follow these steps to open Device Manager:

  1. Press the Windows and R key on your keyboard to open the Run command.
  2. In the Run window, enter devmgmt.msc, then click OK. Device Manager should open.
  3. Locate and expand the Universal Serial Bus controllers section.
  4. Look for the Apple Mobile Device USB driver.

If you don't see the Apple Mobile Device USB Driver or you see Unknown Device:

  • Connect your device to your computer with a different USB cable.
  • Connect your device to a different computer. If you have the same issue on another computer, contact Apple Support.

If you see the Apple Mobile Device USB driver with an error symbol:

If you see , , or next to the Apple Mobile Device USB driver, follow these steps:

  1. Restart the Apple Mobile Device Service.
  2. Check for and resolve issues with third-party security software, then restart your computer.
  3. Try to install the usbaapl64.inf or usbaapl.inf file again.

Ever since Apple released those viral Mac vs. PC ads many years ago, Microsoft has tried to come up with funny comparisons of its own — but none of them really stuck. What you’re about to see is easily the best bad anti-MacBook commercial from Microsoft to date, one in which a person named Mackenzie Book recommends the Surface Laptop over Apple’s notebooks. Yes, his nickname is “Mac” so his name really is Mac Book.

The fact that a real person named Mac Book recommends the Surface Laptop 2 over the MacBook Pro in this ad is hilarious. The guy’s name is the only reason why we’d ever bring up this commercial. The narrator keeps telling us that “Mac Book says” the Surface is better than the MacBook, and I laugh every time.

You have to give it to them, Microsoft finally found a way to make fun of Apple’s Macs in its Surface ads.

Apple's Response To Macbook Microsoft Ad Free

No matter how great the Surface notebooks might be — and Microsoft does have a small army of Windows 10 PCs for you — it’s still Apple that sets the tone in the laptop industry. And that’s in spite of not having a massive share of the market. macOS devices account for nearly 10% of the market, according to recent data, with Windows sitting at over 87%.

But when it comes to mind share, it’s Apple’s MacBooks that stand out. The Pro and Air models are easily recognizable, and every other company in the business has been trying to clone them for years. The same goes for the iPad, which is the subject of Microsoft’s ads in other Surface commercials.

Laptop vendors have come up with devices that look a lot like Pro or Air laptops for years, and they always advertise them as better MacBook alternatives. Microsoft keeps doing the same thing, pitting its latest Surface machines against whatever Apple equivalents it sees fit.

That said, it’s unclear why Microsoft is reviving its push against the MacBook now, with an ad that sells a Surface Laptop generation that’s been available in stores for close to a year. It’s not like the Surface Laptop 2 is a brand new device that needs clever marketing. Maybe Microsoft should have saved this type of commercial for a next-gen notebook.

Apple's Response To Macbook Microsoft Ad 2016

The new Mac Book ad follows below, and it’s probably the first of many that Microsoft will try out:

Apple's Response To Mac Book Microsoft Ads

Image Source: YouTube